Commentary transforming the balanced scorecard from performance measurement to strategic management. The balanced scorecardmeasures that drive performance robert s. Robert kaplan and david norton, this deceptively simple methodology trans lates an organizations strategy into performance objectives, measures, tar gets, and initiatives in four balanced perspectives. Most organisations consist of multiple business and support units, each populated by highly trained, experienced executives. Conceptual foundations of the balanced scorecard 3. Kaplan, senior fellow and marvin bower professor of leadership development, emeritus at the harvard business school, is codeveloper of both activitybased costing abc and the balanced scorecard bsc.
David norton as a framework for measuring organizational performance using a more balanced set of performance measures. Scorecard performance measurement method, which included not only tradi tional financial. The balanced scorecard measures that drive performance. Robert kaplan and david norton are best known as the originators of the balanced scorecard, a strategic management tool that links a companys current actions with its longterm goals. Kaplan and nortons future vision of the balanced scorecard. Balanced scorecard basics balanced scorecard institute. Kaplan did much research into the area of strategy development, activitybased costing abc and management accounting. Its objective is to translate an organizations mission and vision into actual operational actions strategic planning. Kaplan joined the hbs faculty in 1984 after spending 16 years on the faculty of the business school at carnegiemellon university. The idea in brief the core idea the idea in practice putting the idea to work 1 article summary 2 putting the balanced scorecard to work a list of related materials, with annotations to guide further. In this first of two articles on strategy development, adapted from kaplan and norton s.
Crowley general manager, newsletters, hbs publishing executive editor randall h. Kaplan and norton s balanced scorecard is a concept still widely used and respected in todays business environment. Robert samuel kaplan born 1940 is an american accounting academic, and emeritus professor of leadership development at the harvard business school, known as cocreator, together with david p. Kaplan is baker foundation professor at the harvard business school. Kaplan is an accounting professor at harvard business school. Improving organizational performance by harvard business school press, boston, monitoring financial performance.
Linking the balanced scorecard to strategy robert s. Selanjutnya, kedua tokoh tersebut meluncurkan buku pertama tentang teori ini dengan judul the balanced scorecard translating strategy into action pada tahun 1996. May 03, 2014 the balanced scorecard or balance score card is a strategic performance measurement model which is developed by robert kaplan and david norton. Kaplan coauthored the strategyfocused organization and strategy maps book with his wellrenowned fellow executive david p. Kaplan born 1940 is baker foundation professor at harvard business school, united states, and cocreator, together with david p.
Putting the balanced scorecard to work by robert s. What follows, provides guidance and advice on the development and implementation of a balanced scorecard for those organisations considering the introduction of a scorecard or those that have adopted the approach with limited. Norton the balanced scorecard tracks all the important elements of a companys strategyfrom continuous improvement and partnerships to teamwork and global scale. Kaplan is the arthur lowes dickinson professor of the complexity of managing an organization today accounting at the harvard business school. Norton argue that the responsibility for this critical alignment lies with corporate headquarters. Traditionally companies used only shortterm financial performance as the measure of success. Norton born 1941 is an american business theorist, business executive and management consultant, known as cocreator, together with robert s. The scorecard measures organizational performance across four linked perspectives. Robert kaplan and david norton, this deceptively simple methodology translates an organizations strategy into performance objectives, measures, targets, and initiatives in four balanced perspectives.
In 1990, kaplan and norton led a research study of a lot of companies with the purpose of exploring the new methods of performance measurement. Norton, recently wrote an article, the future of the balanced scorecard. Norton, of the balanced scorecard, a means of linking a companys current actions to its longterm goals. The strategyfocused organization servicing companies. The strategyfocused organization university accounting service. Kaplan joined the hbs faculty in 1984 after spending 16 years on the faculty of the graduate school of industrial administration gsia, carnegiemellon university. In this first of two articles on strategy development, adapted from kaplan and nortons. Sejak adanya buku karya kedua penulis hebat tersebut, kini, banyak organisasi yang mulai mengaplikasikan manajemen kinerja dengan basis balanced scorecard pada instansi dan organisasi mereka. He is renowned for his development of leadership at harvard business school as a professor, and as an executive of the balanced scorecard group.
Norton the strategyfocused organization how balanced scorecard companies thrive in the new business environment. The balanced scorecard bsc translates an organizations mission and strategy into a comprehensive set of performance measures that provides the framework for a strategic measurement and management system. How balanced scorecard companies thrive in the new competitive environment, harvard business school press, 2000. Commentary transforming the balanced scorecard from. Translating strategy into action kindle edition by kaplan, robert s. David norton and i introduced the balanced scorecard in a 1992 harvard. Using the balanced scorecard as a strategic management system by robert s. The balanced scorecard or balance score card is a strategic performance measurement model which is developed by robert kaplan and david norton. Norton born 1941 is an americanborn business theorist, author, senior executive, and a prominent management consultant he graduated from harvard university, meanwhile obtaining a doctorate of business administration. The balanced scorecard is one of the most successful and widely used management tools in the world. In 1996, robert kaplan and david norton introduced the balanced.
The strategy map allows companies to describe the links between intangible assets and value creation so all aspects of strategy can be implemented in a. Hbr 1992 the balanced scorecard measures that drive performance by robert s. Kaplan is a professor at harvard university and david p. Kaplan is a professor born in 1940, new york united states. But often the efforts of individual units are not coordinated, resulting in conflicts, lost opportunities, and diminished performance robert s. Being somewhat new to bsc, i have spent the last six months trying to absorb everything i can on the methodolgy. Use features like bookmarks, note taking and highlighting while reading the. Robert kaplan biography the strategyfocused organization. Norton, have created a powerful new tool based on their ongoing research. Norton is the president of renaissance solutions, inc. The creators of the strategy map and balanced scorecard concept, professors robert s. But often the efforts of individual units are not coordinated, resulting in conflicts, lost opportunities, and diminished performance. Transforming the balanced scorecard from performance measurement to strategic management.
Kaplan joined the hbs faculty in 1984 after spending 16 years on the faculty of the business school at carnegiemellon university, where he served as dean from 1977 to 1983. Kaplan has 46 books on goodreads with 35355 ratings. Robert kaplan biography, quotes, publications and books. Kaplan is baker foundation professor at harvard business school. Norton introduced the balanced scorecard, a revolutionary performance measurement system that allowed organizations to quantify intangible assets such as people, information, and customer relationships. Linking strategy to operations for competitive advantage, harvard business school press, 2008 plan operations process improvement. Norton s concept of the balanced scorecard revolutionized conventional thinking about performance metrics. Converting intangible assets into tangible outcomes, harvard business school press, 2004. Kaplan s most popular book is the balanced scorecard. Origins of the balance scorecard method the balanced scorecard was developed by robert kaplan and david norton 1992. Robert kaplan 1940 is a baker foundation professor at harvard business school hbs and one of the creators of the balance scorecard bsc. Managing by strategic themes strategy management partners. Nortons concept of the balanced scorecard revolutionized conventional thinking about performance metrics.
During the past 30 years, much attention has been focused on how companies can formulate new strategies for sustainable advantage. Norton s everal years ago, we introduced the concept of a balanced scorecard for motivating and measuring business unit performance. The balanced scorecard was originally developed by dr. Using the balanced scorecard as a strategic management. Kaplan is the marvin bower professor of leadership development at harvard business school. President, balanced scorecard collaborative edward d. In addition, it can help provide information on the chosen strategy more. The strategyfocused organization the summary in brief in 1996, robert kaplan and david norton introduced the balanced scorecard performance measurement method, which included not only traditional financial measures but also such qualitative measures as employee satisfaction, corporate mission and customer loyalty. Using the balanced scorecard as a strategic management system. Robert s kaplan and david p norton, the strategyfocused organization. I have excerpted below their five futures expansions. They realize that no single measure can protives understand that their organizations measure vide a clear performance target or focus attention on. The idea in brief the core idea the idea in practice putting the idea to work 1 article summary 2 using the balanced scorecard as a strategic management system.
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